Mobile Strategies
Mobile has long since eclipsed fixed telephony as the personal communications medium of choice. Now it is also the leading edge for the most important innovations in consumer services, from high speed content services to virtual communities, “I’m here now” search and mapping tools, location-based advertising, mCommerce, gaming, and data ubiquity. Human psychology has become as important a factor in planning new services as the underlying network infrastructure. Asia’s mobile operators lead the world in their marketing sophistication and technical prowess, and this panel brings together some of the most ambitious leaders in the field.
Chair:
BUMSHIK HONG, Vice President of Strategic Business Planning, SK TELECOM, Republic of Korea
Speakers:
Mobile Broadband Evolution, Not Revolution
RONNY HARALDSVIK, Vice President
of Marketing, Qualcomm, USA
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Customer Experience as the Bedrock for Mobile Strategies in Emerging Markets
RAJAN SWAROOP, Executive Director (Carriers), Enterprise Services, Bharti Airtel Ltd., India
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KDDI's Plan for Future Mobile Service: "Ultra 3G" Concept & FMBC Network
Abstract
YUTAKA YASUDA, Vice President, General Manager of Corporate Technology
Sector, KDDI, Japan
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